Great brands aren't flukes. They're patterns.

Every once in a while, you get to be part of a brand where everything clicks at once. The story, the product, the creative, the energy. That was Grüns. We were investors before its first dollar of revenue, in the building from day one helping shape the brand. 36 months later, Unilever acquired it for $1.2B. It was incredible to watch, and even better to be part of.

And here's the thing: we'd seen those moves before. Building the creative for Dr. Squatch and Native, the same pattern kept showing up. A founder who's lived the problem. A product people genuinely love. Creative that makes people feel something. When those three come together, you get something special. Winning stops looking like luck and starts looking like a pattern.

Raindrop Ventures is us going all-in on that pattern. We partner with a small number of consumer brands, roll up our sleeves, and build like they're our own. Because they are. What we love most is bringing everything we've learned to more founders and being a bigger part of their journey. We're just getting started.